WEBVTT 1 00:00:08.430 --> 00:00:10.290 line:15% This or this? 2 00:00:10.290 --> 00:00:12.500 line:15% (upbeat music) 3 00:00:12.500 --> 00:00:16.630 line:15% For Shep and Ian Murray, choosing a lifestyle wasn't hard. 4 00:00:16.630 --> 00:00:18.660 line:15% We decided this right here is 5 00:00:18.660 --> 00:00:21.110 line:15% so much better than sitting on the train. 6 00:00:21.110 --> 00:00:24.000 line:15% When they were just 23 and 26 years old 7 00:00:24.000 --> 00:00:25.890 line:15% they decided to stop commuting 8 00:00:25.890 --> 00:00:27.310 line:15% from Connecticut to their jobs 9 00:00:27.310 --> 00:00:31.160 line:15% in New York city, and start to make neck ties. 10 00:00:31.160 --> 00:00:33.730 line:15% I had had a review with my management team, 11 00:00:33.730 --> 00:00:36.738 line:15% and they said that I needed to think more inside the box. 12 00:00:36.738 --> 00:00:39.714 line:15% Say that again. Think more inside the box, 13 00:00:39.714 --> 00:00:41.314 line:15% that's not what these two guys do. 14 00:00:41.314 --> 00:00:43.870 line:15% That's what your management team said? 15 00:00:43.870 --> 00:00:44.860 line:15% Yeah. Yes. 16 00:00:44.860 --> 00:00:46.610 line:15% So when they said to you, 17 00:00:46.610 --> 00:00:48.620 line:15% please think inside the box, what happened? 18 00:00:48.620 --> 00:00:50.640 line:15% I went right up to HR and I quit. 19 00:00:50.640 --> 00:00:52.970 Our idea was to ride on a boat and not on a train. 20 00:00:52.970 --> 00:00:54.620 These are two real guys that went out 21 00:00:54.620 --> 00:00:56.520 on their own, we started from scratch. 22 00:00:56.520 --> 00:00:59.340 We funded this whole thing on credit card cash advances. 23 00:00:59.340 --> 00:01:00.380 They had some samples 24 00:01:00.380 --> 00:01:01.854 made up, and Ian took them 25 00:01:01.854 --> 00:01:06.090 into a vineyard retailer on July 3rd, 1998. 26 00:01:06.090 --> 00:01:10.400 And they bought $2,500 worth of ties for the first order. 27 00:01:10.400 --> 00:01:11.770 I called Shep and he said, "How'd it go?" 28 00:01:11.770 --> 00:01:13.110 I said, we're not gonna have to work anymore. 29 00:01:13.110 --> 00:01:15.693 (upbeat music) 30 00:01:23.599 --> 00:01:28.599 line:15% ?What you gonna do today to make the day worthwhile ? 31 00:01:32.272 --> 00:01:37.272 line:15% ?Come on now get up let me see you smile ? 32 00:01:40.569 --> 00:01:44.090 line:15% ?'Cause I remember ? 33 00:01:44.090 --> 00:01:49.090 ?When I couldn't get out of bed ? 34 00:01:49.410 --> 00:01:54.410 ?And then I hear the words my momma said ? 35 00:01:58.421 --> 00:02:03.421 ?Let the sunlight through the window wash away the rain ? 36 00:02:07.747 --> 00:02:09.950 ?Let the warm from the glass ? 37 00:02:09.950 --> 00:02:12.120 I've got a Vineyard Vines tie 38 00:02:12.120 --> 00:02:15.040 on with little martini glasses on it, you like that? 39 00:02:15.040 --> 00:02:17.270 Vineyard Vines has been John Kerry's 40 00:02:17.270 --> 00:02:20.550 exclusive tie provider on the campaign trail. 41 00:02:20.550 --> 00:02:23.110 I don't know if John Kerry has a custom tie fetish, 42 00:02:23.110 --> 00:02:25.133 but he definitely does like his ties. 43 00:02:27.592 --> 00:02:29.230 What do you have in mind for the cake? 44 00:02:29.230 --> 00:02:30.693 Well, a flip flop. 45 00:02:31.550 --> 00:02:33.890 This event is gonna be huge, they gotta feed 46 00:02:33.890 --> 00:02:36.610 like 2,000 people, and she wants a flip flop? 47 00:02:36.610 --> 00:02:39.840 The flip flop cake got done just in the nick of time, 48 00:02:39.840 --> 00:02:41.539 because Amy and the mayor walk in, 49 00:02:41.539 --> 00:02:44.070 line:15% they check it out, and they love it. 50 00:02:44.070 --> 00:02:46.653 (upbeat music) 51 00:02:53.971 --> 00:02:56.958 ?Son pull up a seat ? 52 00:02:56.958 --> 00:03:01.958 ?I'm gonna tell you how it is ? 53 00:03:02.454 --> 00:03:07.454 ?When the days get dark stay positive ? 54 00:03:11.057 --> 00:03:16.057 ?I don't forget the days I suppose I never will ? 55 00:03:19.950 --> 00:03:24.950 ?My momma's words give me a strong will ? 56 00:03:28.590 --> 00:03:29.681 ?She say let the sunlight ? 57 00:03:29.681 --> 00:03:34.681 ?Through the window wash away the rain ? 58 00:03:37.950 --> 00:03:42.950 ?Let the warm from the glass ease your pain ? 59 00:03:44.983 --> 00:03:48.733 ?Yeah let it ease your pain ? 60 00:04:04.449 --> 00:04:09.449 ?What you gonna do today to make the day worthwhile ? 61 00:04:12.908 --> 00:04:17.908 ?Come on now get up I wanna see ya smile ? 62 00:04:21.550 --> 00:04:26.550 ?'Cause I remember when I couldn't get out of bed ? 63 00:04:26.730 --> 00:04:28.772 line:15% I love Vineyard Vines, it's a wonderful store. 64 00:04:28.772 --> 00:04:32.167 line:15% But the USO is partnering with Vineyard Vines 65 00:04:32.167 --> 00:04:35.690 line:15% with this tote bag, all the proceeds, all of them, 66 00:04:35.690 --> 00:04:37.620 line:15% goes to Operation Enduring Care, 67 00:04:37.620 --> 00:04:40.254 line:15% which is going to be a $100 million commitment 68 00:04:40.254 --> 00:04:42.733 line:15% to our wounded fallen soldiers. 69 00:04:42.733 --> 00:04:43.566 line:15% And then Vineyard Vines 70 00:04:43.566 --> 00:04:44.399 line:15% here too. And we love Vineyard Vines. 71 00:04:44.399 --> 00:04:45.232 line:15% With the classic little whales. 72 00:04:45.232 --> 00:04:48.776 line:15% Definitely, and these, $10 from each bag 73 00:04:48.776 --> 00:04:51.700 line:15% goes to Support Our Strength, 74 00:04:51.700 --> 00:04:54.270 line:15% which is to end hunger with children. 75 00:04:54.270 --> 00:04:56.574 line:15% They say it pays to do what you love, 76 00:04:56.574 --> 00:04:58.283 line:15% and believe it's more important 77 00:04:58.283 --> 00:05:01.237 line:15% to have fun than to be successful. 78 00:05:01.237 --> 00:05:03.435 line:15% We're not selling clothes, we're selling a lifestyle. 79 00:05:03.435 --> 00:05:05.713 line:15% To this day it's always been all about 80 00:05:05.713 --> 00:05:09.400 line:15% the two of us trying to make a go of this. 81 00:05:09.400 --> 00:05:12.090 line:15% And now we have all these wonderful employees 82 00:05:12.090 --> 00:05:15.339 line:15% and customers that have helped us live the American dream. 83 00:05:15.339 --> 00:05:17.922 line:15% (upbeat music) ŮҹƵ_ŮϴƵ߹ۿ_Ů